The online brand startup website I founded and manage, StreetwearStartup (abbreviated: r/SWS), has become one of the world's largest clothing entrepreneurial communities hosting over 800,000 active members.


StreetwearStartup has an AMA (As Me Anything) series which allows clothing startups in the community the chance to work with and receive advice from prominent and successful figures in the industry. Thus far we have been lucky enough to partner with Bobby Hundreds (Co-Founder of The Hundreds), Nick Miller (Production Manager at The Hundreds), Tina Pellegrino (Owner of Pellegrino Printers / American Apparel), Johnny Earle (Founder and CEO of Johnny Cupcakes) and more.

In October 2017, my work with Streetwear Startup was featured in a series of articles in GQ Magazine.


In March 2021 the r/SWS team and myself founded the Launch Program (Stylised STREETWEAR STARTUP | LAUNCH_PROGRAM" ™©®). The Launch Program was created during the Covid-19 Pandemic, a time when a lot of creators have had to put their dreams on hold. Community members were asked to create and pitch a deck for their brand startup idea to a panel of industry veteran judges. The brand with the winning pitch had their first entire apparel collection funded by our team. Due to the success of the event we have scheduled the Launch Program to be a quarterly event.Leading both major brands and startups in discovering their brand's voice through strong branding, graphics, photography, web design, social media marketing and more.